Connect to Innovate

The project focused on developing a shared identity for three brands among nine companies and eleven diverse manufacturing locations in the plastics, hydraulics, and electronics industries.

The aim is to unite the unique qualities of each brand while preserving their shared heritage.

The project involved creating a logo, brand guidelines, and communication templates for a parent company, aiming to establish a unified yet unique brand identity. It resulted in a stronger, more cohesive brand presence and enhanced my understanding of balancing consistency and individuality in complex brand ecosystems.