SOLARWORLD was one of the first European companies to bring photovoltaics to Africa. After a corporate restructuring, the brand was repositioned with a focus on experience, trust, and innovation. The new identity reflects its legacy and ongoing commitment: “PV for Africa. Since 1984.
Following a management buy-out, the new identity positions SOLARWORLD as an experienced, reliable, and innovative force in African solar energy.
The concept “PV for Africa. Since 1984.” shaped the visual direction:
A bold logo combining sun, Africa, and PV technology
Earthy color palette with solar orange
Functional typography and 360° design elements
A system rooted in collaboration, sustainability, and regional authenticity.
